"A Letter from Scott McNealy
In the last twenty five years, we have been living through the 'Information Age,' so named because of the impact information technologies have had on our lives. It's a valid label, as the commerce of information today represents a huge percentage of all economic activity in the world. Millions upon millions of people produce information, refine it, store it, and distribute it; billions consume it in the same way we consume air, food, and water. Some of us even suffer withdrawal symptoms if denied access to it.
Unfortunately, though, there's one thing wrong with this world view: The Information Age is so last millennium.
Get past it!
Welcome instead to the 'Participation Age.' Advances in technology have made it possible for more and more people to connect with each other to participate and to share work flows, to compete for jobs, to purchase goods and services, to learn and create.
Information Age thinking says, 'Control the creation and distribution of information and you dominate markets.' Participation Age is the antithesis of that. It's all about access. That access allows for value to be created through networked human beings who share, interact and solve problems. Because of participation, meaningful content, connections, and relationships are created like never before.
In the Participation Age, there are no arbitrary distinctions between passengers and crew, actors and audience. Be one, be both, be everything in between.
Welcome to the revolution.